'How Do You Decide In Uncertain Times?'

You might agree that we have five senses - the ability to see, hear, smell, taste and touch.

Most people can agree on that.

But, you might not know that these same five senses contain and explain your decision strategy - which means that your decisions have a sensory structure.

This is relevant to your decision making in uncertain times.

If you accept that information enters your nervous system through the five senses, then any decision you make is processed through them. Reversing that process, language is the bridge that seeks to articulate the experience of your nervous system.

So, the words you choose indicate the sensory structure of your decisions.

If you were to think about a recent decision and examine how you made it from a sensory perspective, you might be able to describe it in see, hear, smell, taste and touch language. For example:

  • What did you see?
  • What did you hear?
  • What did you smell, taste and touch?

Obviously, the exploration is more extensive than that, but it's still relatively straightforward. Closer examination reveals a structure. You probably apply it to all your decisions, large or small, personal or commercial - although you may not believe me right now.

Good decisions - the ones that worked well for you - had a sensory structure. Poor decisions had a different sensory structure. And you may not be aware of this.

Now, in these uncertain times, would you like to know how you make your good decisions?

Best wishes



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