As CEO, imagine your audience is receptive to your ideas because you framed the language according to their mental patterns and motivations.
CEO language for change explores three tips to help you: Lab profile by Rodger Bailey looks at NLP Meta programmes and how they work in business; Dr Martin Luther King Jr exemplifies strategy in appealing to the founding constitution and values of the United States of America - The American Dream. And, Dr Milton Erickson utilises intention - my words - to stimulate a change in behaviour.
According to Rodger Bailey, there are Change Words that suit the brain. And, in my opinion, there are strategies that work for the heart (Dr Martin Luther King Jr) and sustainability (Dr Milton Erickson).
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