Links

Ashridge is one of the world’s leading business schools and where Joseph acquired his knowledge of formal strategy, while he studied for his master's degree in business administration. Ashridge leads Europe in executive education – and we, Zetetic Pioneering Strategies, take it one step further in a different direction. Ashridge Business School

Merchants provide global contact centre solutions and are now owned by NTL. This is where we received our “education” in practical business strategy, building Merchants from scratch, with only trading cash to support it. In the early 1980s a small group of pioneers - including Joseph and Elizabeth - took to the telephone to transform society. Together they spent 24 years helping to build an idea into a £20 million reality. Many of the ideas – and energy - from that time live in the work we do. Merchants

Call us on +44 (0)7796 048755

Zetetic Blog

"Until one is committed ...

there is hesitancy, with the chance to draw back there is always ineffectiveness. Concerning all acts of initiative there is one fundamental, elementary truth (countless ideas and splendid...

HOW DO YOU DECIDE?

What would it be like if you were to make better decisions? To some, good decisions are a mystery. Many opinions are offered. And here's another one. But it's based on practical...

‘There are times when a reliance on gut or intuition just seems more appropriate’ Tim Cook, chief operating officer, Apple

Tim Cook has scaled larger business mountains than me. And, for the third time, he is about to take over the reins from Mr Steve Jobs: allegedly his teacher in the art of instinctive decision...